Shirataki Sake Brewery is based in Echigo Yuzawa Town, Niigata Prefecture, an area renowned for its heavy snowfall. The spring is finally arriving here at Echigo-Yuzawa! While snow slowly melts, it goes through the natural filtration process to bring fresh underground water. This fresh ground water from snowy Echigo-Yuzawa is soft, gentle and subtly sweet, and naturally contains minerals. At the brewery, we treasure this gift from the nature and thrive to produce superb quality sake.